SEAK logo, part of YUVENDA, with a stylized circular emblem.
SEAK logo, part of YUVENDA, with a stylized circular emblem.
White 'in' letter mark inside a black square, representing the LinkedIn logo.Abstract logo of a teal right-pointing arrow and a lime green left-pointing arrow.
Modern clothing store interior with racks of apparel, display tables, and a large digital screen.

Massive Relief for HR

How the family-owned business Rudnick from Aurich has been using SEAK since 2018 to manage four-day weeks, flexible working time models, and even complex short-time work periods — all in full legal compliance.

Rudnick at a Glance

Rudnick is a family-owned business based in East Frisia, founded in 1953. It operates three stores in Aurich — a fashion house, a baby store, and a furniture & kitchen showroom. With a four-day workweek and highly flexible, individualized working arrangements, Rudnick takes a proactive stance against the skilled labor shortage affecting the retail sector.

Team

125 Employees

Market Segment

Three stores under one roof: Fashion House, Baby House, and Furniture & Kitchen House

Sales Floor

approx. 15,000 m²

Location

Aurich, Lower Saxony

Founded

1953 – Present  Family-Owned Business

Highlight

Four-Day Workweek and Flexible Work Schedules as a Recruiting and Retention Strategy

Customer since

2018

Deployed SEAK Modules

Time & Attendance (SEAKproHR) and Workforce Scheduling – incl. Short-Time Work Features

Numbers, Data, Facts

0

Houses Under One Roof – Fashion, Baby, Furniture & Kitchens

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Employees with highly individualized working time models

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Rudnick Manages Time Tracking and Workforce Scheduling with SEAK

The Challenge

 

Manual processes, mountains of paperwork — and highly individualized agreements that multiplied the complexity

Even before 2018, Rudnick offered its 125 employees a four-day work week and fully customizable working time arrangements. But that very flexibility came at a cost for HR: time tracking, weekly scheduling, vacation planning — all handled manually, buried in paperwork, with no automated calculation in sight.

Three specific pain points were holding them back: 

High Administrative Overhead

Managing time tracking and workforce scheduling was particularly complex due to highly individualized working time agreements.

Manual Planning

Planning and control processes were entirely manual — the system didn't do the math, the HR department did.

Everyday Admin

Leave requests, corrections, and timesheets lived on paper — with all the consequences that brings: time lost searching and an ever-present risk of errors. 

Woman in blue blazer sits beside mannequin with pink sweater in a clothing store.
RUDNICK logo with white text on red background, featuring 'Apparel • Lifestyle • Accessories' underneath.

Iris Dannholz – Head of HR – Rudnick

"We specifically wanted to make time tracking for around 125 employees more efficient. Our goal was to replace the paperwork with a digital solution." 

The Decision: Online Research and Industry Association Recommendations

Rudnick began by researching solutions online and comparing offerings. Recommendations from industry associations and their members further supported the decision — and ultimately, SEAK came out on top.

From Blueprint to Digital Reality

SEAK has taken Rudnick fully digital. HR management and five department heads all work within a single platform. Weekly schedules are created by department heads based on a predefined baseline plan — with system-generated staffing suggestions intentionally left aside, since Rudnick employees are not assigned to a fixed location or department.

The pandemic put the platform to the ultimate test. Constantly changing short-time work regulations, partial furloughs, store closures — all of it had to be reported to the employment agency in full legal compliance. Authorities subsequently conducted rigorous audits. Not a single violation was found.

What the software actually covers

Legally Compliant Time Tracking

Accurate, legally compliant time tracking and calculation — so your system does the heavy lifting, not your HR team. 

Custom Agreements

Hours, working times, deployment days, and areas of responsibility per employee — all stored in the master data.

Four-Day Work Week Logic

Two days off per week per employee — one fixed, one flexible — handled natively by the system. No workarounds required. 

Balance Overview Day/Week/Month/Year

Complete visibility into time balances across all levels of aggregation. 

Payroll Interface

Seamless transfer to your payroll system via a standard interface — no manual data entry required. 

Short-Time Work Features

Dedicated short-time work features — including automated reporting to the relevant employment authorities. 

Warning on Rule Violation

Automatic alerts for violations of legal, collective bargaining, or individual contractual regulations. 

Plan via Email

Weekly schedules, timesheets, and vacation plans are automatically sent to employees by email.

Woman in blue blazer sits beside mannequin with pink sweater in a clothing store.
RUDNICK logo with white text on red background, featuring 'Apparel • Lifestyle • Accessories' underneath.

Iris Dannholz – Head of HR – Rudnick

"All reporting related to short-time work compensation and sick hours had to be submitted to the Federal Employment Agency. With the SEAK solution, we were able to identify and correct errors effortlessly. The authorities reviewed our submissions with meticulous scrutiny. Not a single discrepancy was found. We could not have achieved this without SEAK." 

The Result: What Has Changed Since Then

Dramatic Workload Reduction, Tamper-Proof Data – and Legal Compliance Even During a Pandemic

Operational Relief

Operational Impact
Dramatically reduce HR workload with fully digital processes.
    Dramatically less time spent debating logged hours.
      More time for what matters — less time on repetitive admin work.

        Legal Compliance

        Effects on Legal Certainty
        Tamper-proof time tracking data – anyone trying to game the system doesn't stand a chance.
          Stronger standing with authorities and regulatory bodies — especially when navigating short-time work arrangements.
            Pandemic-related filings, zero issues — every detail fully compliant.

              Controls

              Effects in the Controller
              More flexible and effective staff scheduling across three locations.
                Greater availability of sales staff at the right time and in the right place.

                  Customer Perception

                  Effects for Clients and Customers
                  Improving customer service through better staffing levels.
                    Boosting Employee Satisfaction – Four-Day Weeks and Custom Work Models Stay Manageable.
                      Woman in blue blazer sits beside mannequin with pink sweater in a clothing store.
                      RUDNICK logo with white text on red background, featuring 'Apparel • Lifestyle • Accessories' underneath.

                      Iris Dannholz – Head of HR – Rudnick

                      "I have so much more time for other tasks. On top of that, disputes over actual hours worked are a thing of the past — the system provides fast, easy-to-understand documentation." 

                      Which modules are in use at Rudnick

                      Workforce Time Management

                      Legally compliant time tracking and calculation — with payroll system integration and short-time work functionality. 

                      Workforce Scheduling

                      Weekly scheduling for department managers — with flexible working time models, built-in warning indicators, and automated schedule distribution via email. 

                      Woman in blue blazer sits beside mannequin with pink sweater in a clothing store.
                      RUDNICK logo with white text on red background, featuring 'Apparel • Lifestyle • Accessories' underneath.

                      Iris Dannholz – Head of HR – Rudnick

                      "Hotline and support: I'm completely satisfied. Reliability, punctuality, and expertise: No complaints whatsoever." 

                      Let's talk about whether SEAK is the right fit for your business

                      In a 30-minute introductory call, we'll assess where your business stands today, identify which modules are the right priority for your situation, and outline a realistic implementation roadmap.

                      Alternatively, you're welcome to reach out via our contact form — we'll get back to you promptly. Or give us a call at: +49 40 238 348 – 000

                      The Trade Trusts SEAK

                      From fashion and food retail to building materials and specialist trade: retailers across Germany rely on SEAK to manage their workforce.

                      Modern Scheel retail store building featuring fashion, baby, and shoe departments.

                      Family-owned business based in Aurich – since 1953

                      Rudnick is a family-owned business founded in 1953, headquartered in Aurich in the East Frisian region of Germany. The company operates three retail stores — a fashion house, a baby goods store, and a furniture and kitchen showroom — and employs 125 people. To actively combat the skilled labor shortage facing the retail sector, Rudnick offers its employees a four-day workweek alongside highly flexible, individually tailored working arrangements.

                      The four-day workweek gives each employee two weekdays off — one fixed day and one variable day that rotates based on sick leave and vacation schedules. While this flexibility is a significant benefit for employees, it places considerable administrative demands on the HR department. Since 2018, Rudnick has met that challenge by managing the entire process digitally with SEAK.